Solutions
In companies and government organisations around the world, the position of the Chief Information Officer (CIO) is at a critical point. Alongside their traditional roles in IT strategy and operations, they are increasingly expected to lead in areas such as organisational transformation and sustainability. Furthermore, they are prevailed upon to proactively drive business innovation and enable revenue growth. That's hardly surprising, when one considers the pervasive nature of technology today.
Cisco launched its CIO Initiative in Europe with the express intent of reaching out to these hard-pressed people and putting powerful informational tools into their hands. CCI provides messaging and content such as white papers for the programme, as well as support materials including internal sales guides. The CIO Initiative is placing Cisco firmly front of mind with this crucial audience.
“Gaining the ear and trust of senior business decision makers is critically important. CCI brings a deep understanding of our business to every assignment, together with the insight and skills that help us to hone our messages and communicate them in a way that really resonates with our audience.”
Kathy Burrows
European Marketing Communications Manager
Cisco Systems
