Solutions
IBM
In the Financial Services sector IBM works with a handful of carefully chosen partners to deliver complete solutions in fields such as CRM, knowledge management, and HR. The problem was: how to bring to life the power and customer benefits of those partnerships in an engaging way?
CCI organised and facilitated a series of one-on-one workshops between IBM and individual partners, each around a deliberately provocative agenda. Not only did that process tease out persuasive content for succinct partnership value propositions based upon real life marketplace issues – something that IBM and its Financial Services partners had never had before – but also it brought to the surface underlying loose ends for later resolution.
“Working with CCI was a great experience. Small touches, like helping us to refine the brief at no cost, were greatly appreciated. Its people’s ability to frankly ask awkward yet informed questions was refreshing and greatly added to the integrity and honesty of the output. The writing and production quality was excellent and resulted in first rate deliverables that were acclaimed around the organisation.”
Senior Marketing Manager
IBM EMEA Financial Services Sector
